Search engine mistakes that you need to avoid

SEO mistakes that you and your business should try to avoid

The search engine optimization errors most small businesses like yours make cost big money. Mostly in lost opportunity cost, but this can be HUGE.

When potential customers are looking for a particular product or service online, your small business website needs to show on top of the results page for you to succeed.

The following are small business SEO mistakes that you need to avoid.

Ignoring your social media profiles

Search engine optimization and social media work hand in hand. More specifically, social media plays a very importing supporting role. When you work to boost your search engine strategies and ignore your social media profiles, you’re making your work harder.

Potential customers look at your social media profiles to check on reviews from past customers.  Therefore, as much as you focus on your search engine strategies, also check on your social media profiles.

Having a dormant business website

Are you recycling some of your content about your product or service throughout your website? The Google ranking algorithm, penalizes for unoriginal content and therefore keep your business website fresh by updating it with new content. Do this as often as you reasonably can.

Low quality content

Search engine ranking algorithms can now differentiate between low-quality content and well-researched content that has value.

As much as quantity matters when it comes to search engine optimization, also check on the quality of your content. Bear in mind that to Google, quality means usefulness.

This is because people value quality websites with great content that informs, educates, guides, and engages them.

In summary, avoiding SEO mistakes will help you find both local and international customers. A well optimized website will help your future clientele to find you.

Learn more here…

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