What are the fundamentals of search engine optimization?

SEO Fundamentals that every small business website should have

By understanding how to improve your search engine optimization and getting it right will increase your investments returns.

In small business online marketing, search engine optimization plays a great role. Search engine optimization is a significant aspect to small business and there are some fundamentals that will make it a success if taken with care.

This article therefore shows you some SEO fundamentals that can make your search engine strategy a success and how to optimize your website for high-performance.


Keywords are powerful tool for small businesses with a limited budget. Keyword are smart SEO tactic for small businesses because they are more valuable in a way that ties back to the buyer’s journey.

Always remember not just choose keyword for the sake of it. Focus on those that will bring business leads.

Relevant Backlinks

Backlink helps boost your websites rankings but always remember that when you get it wrong the results could be negative. Therefore you need to focus on the quality of your backlinks rather than the quantity.

Authoritative Content

For your content to authoritative, it must be helpful and trust worthy. Your website should also be readable and optimized properly for mobile. With content marketing, always remember to keep your content fresh.


Search Engine Optimization is the heart of small business online marketing. Getting it right with the core fundamentals of SEO will increase your website productivity. Always remember keywords, backlinks and content.

Learn more here…

Download the eBook: The 7 Fundamentals of Being Found Online


Related Posts

Why are white Hat SEO techniques important to your business? Search engine optimization is mostly a matter of content, which is the main spotlight of White Hat SEO. Quality content is increasingly one of the mai...
Local SEO Marketing | Inbound Use of Social Media for Lead Generation Does the use of social media improve your website search ranking? The short answer is yes and of course the next question is; how? There are two way...
Local SEO Marketing | Content Generates Leads, Not Tricks I wish I had a dollar for every time someone told me local SEO marketing is mysterious and confusing. These people are generally talking about the va...
Local SEO Marketing | When Experts Give Bad Advice A recent post by an industry insider talks about lessons learned from an $11M content marketing campaign. While their advise might apply to brands wh...
Local SEO Marketing | Site Optimization | WordPress Theme What is a WordPress theme? A WordPress theme gives your website a certain look and feel. It may help to think of it as a "skin" for your website you...

Leave A Response

* Denotes Required Field