Components of Improving search engine optimization includes Title tags, Keywords and Inbound links.

Search engine optimization Contrast between internal and inbound link

What is search engine optimization?

Search engine optimization can be defined as the techniques and procedures of making your website more noticeable to your potential customers or target audience looking for your product through search engines.

Improving search engine optimization includes the following components.

Title tags


Inbound links

Although there are various factors that will determine how quickly you will see results from your Search engine optimization strategy, properly using internal links and inbound links will really help you.  

So what is the difference between internal links and inbound (external) links?

Internal links

These are those you set for your website in place by yourself. They are links from one page on your website to another.

Inbound links

These are other websites that link to your content.


While both are important, attracting inbound links for your website will help you build trust with the search engines and will positively increase your search engine rankings.

Search Engine Optimization accrues value with time, every article you create for your website and every keyword phrase (or topic) you write about will help you make one step ahead toward increasing the rank of your website.

Search engine Optimization is a continually changing process. The details of what works now may need to be adjusted tomorrow, but the base idea does not change.

Inbound marketing is all about publishing and looks like journalism.

Learn more about search engine optimization here..

Download the eBook: The 7 Fundamentals of Being Found Online


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