Now that you are embarking on a local SEO marketing effort, you need your website to be the first step in your sales funnel.
This means that you understand what your sales funnel is, what the first step of that process is, and what you need your prospects to do when taking that first step.
This first step varies from business to business.
NOTE: This article is part of a series about local SEO marketing. For access to all the articles in the series, click on the link in the prior sentence.
If you sell some form of emergency services (plumbing for example), you probably want the prospect to pick up the phone and call you.
If you sell non-emergency home services (landscaping for example) you need a way to contact and follow up with the prospect, so you need them to fill out your contact us form and to tell you how you can help them.
If you are a Realtor and you interact with prospects many times before making a sale, step one may be to obtain their email address so they receive your weekly email newsletter.
The main point here is you need to understand what your step one is, so you can tell your prospects how they take that first step.
As the Internet gets more and more crowded, standing out from the crowd requires more and more effort. The longer you wait, the more effort it takes.SEO Needs Link Building