What is a WordPress theme?
A WordPress theme gives your website a certain look and feel.
It may help to think of it as a “skin” for your website you can change at will in the same way you can buy decorative covers for cell phones. When you change the cover of your cell phone it still works the same, it just looks different.
This idea is built into WordPress. You can drastically change the look and feel of your website simply by changing the theme.
Which is best for your website?
For this I have two answers:
When your website is new and has no traffic to speak of
The answer is “Don’t worry about it”.
This article is part of a series about local SEO marketing. For access to all the articles in the series, click on the link in the prior sentence.
If your website has no traffic, what does it matter what it looks like?
When your site is brand new, don’t put any thought into this. Use a free theme, maybe even the one that comes with the initial distribution of WordPress.
As you generate content and attract visitors, eventually someone will leave a comment and tell you your website is ugly.
This is GOOD thing because it means you have a real user.
When your website has traffic
The right theme for your website depends on what you wish to display on your website.
- Do you want to display video?
- Do you want to showcase images?
- Do you want two sidebars? Custom header? Footer?
- Do you need your website to be viewable from tablets and smart phones (even if you don’t know it yet, you do)?
- This can be done with plugins, and is also included in some themes.
You need to think this this through and search through the hundreds of available themes.
I recommend if your ideal theme costs $80, just buy it. Trying to work around what a theme can and can not do can be incredibly time consuming, so spending the money for a custom theme that makes it easier for you can save you hours of time and effort.
I also recommend working with a WordPress expert for theme selection.
If you need guidance to find one, contact me, I know several WordPress experts.
You will find much more information about local SEO marketing by reading the entire series of articles.
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