Your WordPress permalink settings can help or hurt your SEO.

Local SEO Marketing | Site Optimization: WordPress Permalink Structure

What is the WordPress permalink structure?

It determines the specific URL by which specific posts will be addressed. Within the WordPress dashboard you set it once, then it creates URLs as specified for every post that is published.

How does it effect SEO?

When you use categories and the categories contain the keyword phrases being targeted, by having the category appear in the URL you have the keyword phrase appear in the URL.

This article is part of a series about local SEO marketing. For access to all the articles in the series, click on the link in the prior sentence.

When you use the date in the URL you will date your post (not to the search engines, but to people who see the URL) which should not be relevant. Many posts are as relevant today as when they were first written five years ago. So don’t do this.

What should you do?

Set your permalink structure as shown in the image. Specify Custom Structure of “/%category%/$postname%?”.

You will find much more information about local SEO marketing by reading the entire series of articles.

When you need help with your local SEO marketing campaign, do yourself a favor and contact us at Zippe.biz.  Other web marketing services make promises. We have a track record.

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

ABCs of Inbound Marketing: About Time for Effective Lead Generation This article is part of the larger series titled the ABC's of Inbound Marketing. For access to the entire series select the link in the prior sentence...
Local SEO Marketing | Post Optimization | Finding Free Images You need images for your blog posts, but who wants to pay for images? Certainly not I.Do not worry, the world wide web is awash in free images which...
Blogging is Best for Social Media Engagement Lead Generation Your business blog (which is sometimes labeled "Inbound Marketing" or "Local SEO Marketing" to sound more professional) is where your business gets th...
4 tips to improve your search engine optimization successfully For small businesses, Search Engine Optimization matters. Things are ever changing in the SEO world and there are always more things you can do to imp...
ABCs of Inbound Marketing: Search: Where Your Prospects Are Organic Search = Best LeadsInbound Marketing is all about your prospects and customers finding you via organic search.These people by definition ...

Leave A Response

* Denotes Required Field