What is the WordPress permalink structure?
It determines the specific URL by which specific posts will be addressed. Within the WordPress dashboard you set it once, then it creates URLs as specified for every post that is published.
How does it effect SEO?
When you use categories and the categories contain the keyword phrases being targeted, by having the category appear in the URL you have the keyword phrase appear in the URL.
This article is part of a series about local SEO marketing. For access to all the articles in the series, click on the link in the prior sentence.
When you use the date in the URL you will date your post (not to the search engines, but to people who see the URL) which should not be relevant. Many posts are as relevant today as when they were first written five years ago. So don’t do this.
What should you do?
Set your permalink structure as shown in the image. Specify Custom Structure of “/%category%/$postname%?”.
You will find much more information about local SEO marketing by reading the entire series of articles.
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