Your SEO goals are the same short term vs long term, but your tactics must change.

Local SEO Marketing | Site Optimization | Short term, long term

It is not the case that your short term goals for your local SEO marketing efforts are at odds with your long term goals.

Your goals are the same.

It is true that at some point your strategy has to change.

Why?

  • There is a chicken and egg dynamic with web site visibility.
    • To initially be seen, it helps to generate what I’ll call “tightly focused” content:
      • based around specific keyword phrases that are:
        • relevant to your business
        • in the sweet spot of traffic levels, commerciality, and competition
    • However, at some point being too tightly focused will lower your ranking
      • Google is promoting “natural” or “organic” content
        • a website that is optimized too well looks as if it was done on purpose (which it was)

This article is part of a series about local SEO marketing. For access to all the articles in the series, click on the link in the prior sentence.

So, what to you do about this?

  • For the first several months, used tightly focused keyword phrase analysis to determine the keywords you optimize your website for.
  • After you’ve achieved a decent traffic level (let us say 25,000 unique visitors per month), stop the keyword research and start writing about what you want to write about

By doing this:

  • You give your website a bit of a head start with the search engine spiders
  • But as it grows in popularity you “mix” the tightly focused content with unfocused content so your website appears more organic and natural.

You will find much more information about local SEO marketing by reading the entire series of articles.

When you need help with your local SEO marketing campaign, do yourself a favor and contact us at Zippe.biz.  Other web marketing services make promises. We have a track record.

Download the eBook: The 7 Fundamentals of Being Found Online

 

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4 Comments

  • fort myers

    Reply Reply December 17, 2013

    Appreciating the hard work you put into your site and in
    depth information you provide. It’s good to come across
    a blog every once in a while that isn’t the same old rehashed material.
    Fantastic read! I’ve bookmarked your site and I’m adding your RSS
    feeds to my Google account.

  • Steve Pearce

    Reply Reply November 14, 2017

    Thanks for this great article. I am sure that most businesses are only just starting to implement alot of these local seo strategies. I think the main one is the reviews , now that google is showing them on all the ppc ads on google.com people are implementing the reviews to their day to day business.

  • Gary

    Reply Reply February 19, 2018

    excellent tips on keyword selection. It requires a bit of investment, but doesn’t everything.

    Thanks,

    Gary

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