local seo inbound marketing lead generation

Local SEO Marketing | vs PPC | Why is SEO Better at Lead Generation?

SEO stands for Search Engine Optimization.

There are different styles of writing.

  • If you write poetry and don’t really care if anyone reads it, you can write in any style you want and publish it anywhere.
  • If you want your website to be popular and authoritative for the products or services you sell, you must write in an SEO effective way and publish on your website.

NOTE: This article is part of a series about local SEO marketing. For access to all the articles in the series, click on the link in the prior sentence.

SEO is where you write a collection of articles that strike the right balance between appearing to be interesting to the search engine spiders and actually are interesting to the people who find them.

  • If what you write does not appear interesting to the search engine spiders, nobody will find them.
  • If what you write is boring to people, the search engine spiders may bring people to your website, but they won’t stay and they won’t become prospects.

For this reason you must strike the right balance and when you do so your website is optimized!

That is good SEO. Articles written for people but with the understanding that the search engine bots must find them first.

So why is SEO so much better than PPC?

  1. People know paid ads are ads. Organic links get preference when people are choosing.
  2. The day you stop your PPC, your website traffic stops. If you take a break from SEO, your traffic will wind down, but slowly.

You will find much more information about local SEO marketing by reading the entire series of articles.

When you need help with your local SEO marketing campaign, do yourself a favor and contact us at Zippe.biz.  Other web marketing services make promises. We have a track record.

Download the eBook: The 7 Fundamentals of Being Found Online



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  • Andy Morley

    Reply Reply January 1, 2013

    Great article for beginners learning SEO.

    It is intranet for beginners to understand and explore the two main categories of SEO.

    1) On Site SEO

    This refers to the physical aspects of the website, the coding, the copy, the page load speeds, internal link structure etc…

    2) Off Site SEO

    Off Site SEO refers to all the external factors influencing the website. The back links, forum mentions, google places page, social media profiles etc…

    Thanks for your post.


    • Kevin Carney

      Reply Reply January 3, 2013

      Thank you for your feedback. My intention is to create a “how to” guide which will eventually be expanded into a book. Too many books on Inbound Marketing (aka Internet Marketing, Web Marketing, SEO, etc) talk about how well it works, but do not tell you how to do it. We are happy to share our system, which works VERY well.

  • Jessica Nath

    Reply Reply May 22, 2017

    Hello Kevin,

    This is an extremely helpful article – thanks for sharing!

    At CanIRank, we recently wrote a similar case study where we took a deep dive into SEO vs PPC and which one has the better ROI. We concluded using several studies that SEO has the better ROI in the long run due to factors such as consumer trust (similar to what you were saying about people knowing that PPC ads are paid, so they opt for more organic links).

    Thanks again for the informative post!

    • Kevin Carney

      Reply Reply May 24, 2017

      The key phrase in what you said is “in the long run” which for organizations who are serious is months, not years. Initially PPC provides a negative ROI, but with tuning of your campaigns (and of course assuming you’re selling something people want to buy) it can generate a positive ROI in a few months. SEO on the other hand returns a negative ROI for some number of months as you built up your sites SEO, but when it does kick in, your ROI shoots to darn near infinity almost overnight.

      Long term, I’ve found NOTHING that beats SEO and a way to generate quality leads.

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