Why are PPC ads of lower quality than leads generated via SEO?

Local SEO Marketing | Why PPC Ads Generate Lower Quality Leads

The screen shot below shows an example of PPC ads.

Recall that PPC ads are the alternative form of web site marketing, it is NOT local SEO marketing.

PPC ads appear above the organic results and are highlighted by a slightly pink background. They also appear on the right side of the screen.

This article is part of a series about local SEO marketing.For access to all the articles in the series, click on the link in the prior sentence.

They provide for relatively little space to display your message. The actual ad itself is no more than three lines long.

In this limited space the advertiser tries to say something compelling enough that someone who is interested in their product or service is enticed to click on their ad.

When the web users does click on the ad, the web user is then taken to a landing page on the website of the advertiser.

For more information on the meaning of the specific terms used above, click on the links above.

You will find much more information about local SEO marketing by reading the entire series of articles.

Related Posts

ABCs of Inbound Marketing: Want leads? Hit Publish Often! Hit Publish! This article is part of the larger series titled the ABC's of Inbound Marketing. For access to the entire series select the link in th...
Local SEO Marketing | Post Optimization | The Multiplier Effect Relative to publishing frequency, what is the multiplier effect and why do I need to know about it? What you need to know is doubling your publishing...
Your Call to Action Generates Leads to Fill Your Sales Funnel More traffic equals more sales! You've had this pitched to you more times than you can remember. The problem is it's not fully true. Yes you ...
DIY Lead Generation thru Local SEO Marketing   Local SEO Marketing Requires Blogging Generating leads for your business through local SEO marketing is not exactly easy, but it's also not ...
Generate More Leads with Business Blogging than Facebook Social Media Marketing is all the buzz these days. So what does it really mean? You should use social media networking websites to generate leads for...

Leave A Response

* Denotes Required Field