The screen shot below shows an example of PPC ads.
Recall that PPC ads are the alternative form of web site marketing, it is NOT local SEO marketing.
PPC ads appear above the organic results and are highlighted by a slightly pink background. They also appear on the right side of the screen.
This article is part of a series about local SEO marketing.For access to all the articles in the series, click on the link in the prior sentence.
They provide for relatively little space to display your message. The actual ad itself is no more than three lines long.
In this limited space the advertiser tries to say something compelling enough that someone who is interested in their product or service is enticed to click on their ad.
When the web users does click on the ad, the web user is then taken to a landing page on the website of the advertiser.
For more information on the meaning of the specific terms used above, click on the links above.