Once a web user clicks on your PPC ad, they are taken to a landing page on your website.
A landing page is page specifically developed for the ad to bring users to.
There are a number of important aspects of landing pages, and that is beyond the scope of this series of articles, but first and foremost, the language in the PPC ad and the language in the landing page MUST be consistent.
- If the ad enticed the user with an offer of 10% off, the landing page must also discuss the 10% off promotion.
- If the ad enticed the user with “eco friendly”, the landing page must also discuss “eco friendly”.
I think you get the point.
This article is part of a series about local SEO marketing. For access to all the articles in the series, click on the link in the prior sentence.
PPC ads and landing pages are paired together like two different parts of the same one thing.
They complement each other and the landing page MUST support the message initially conveyed in the ad.
Continuing the example used in the article on PPC ad, below I’m displaying the landing page of All Star Glass, which is the top ad on the right side of the screen.
See that the ad talks about; 30 locations in California, free quote, and $10 off.
See further that the landing page also prominently displays “Get Instant Quote” and “Internet Special, $10 Off”.
If you choose to spend you money on PPC ads (which by the way we STRONGLY recommend AGAINST), this is the way to do it, because if you have money for PPC, you have money to pay someone else to generate content to improve your sites organic ranking!
There is however one more very important concept with PPC ads, and that is A/B testing. A/B testing is nothing more than one ad and having the ads be slightly different, to see what draws better. A/B testing is also performed on landing pages.Sometimes a very slight change to an ad or a landing page causes it to perform much better.
You will find much more information about local SEO marketing by reading the entire series of articles.
When you need help with your local SEO marketing campaign, do yourself a favor and contact us at Zippe.biz. Other web marketing services make promises. We have a track record.SEO Needs Link Building