In prior articles about PPC; we described what is PPC, PPC ads, landing pages, A/B testing.

We also gave a brief overview of what is SEO .

Now we get to the really good stuff….. how SEO is different from PPC.

 NOTE: This article is part of a series about local SEO marketing. For access to all the articles in the series, click on the link in the prior sentence.

First off… every article (aka blog post) is a combined ad and landing page in one.

With PPC, the advertiser controls the path the web user takes to get to the landing page by presenting enticing ads which then take the web user to a predefined landing page.

With SEO, the pages that are presented to the web user in their Search Engine Result Page (SERP) are the ones that best match their search. Not pages that you necessarily put in the path for them to trip over.

For that reason, in SEO…. EVERY PAGE IS AN AD and EVERY PAGE IS A LANDING PAGE!

Additionally, A/B testing is built into the search algorithm. There is no A/B testing per se, but rather you use tools such as Google Analytics to determine which of your website pages draws the most web users and which of your website pages encourages the most conversion.

A/B testing becomes A/B/C/D/E/F/G/H/I/J/K/L/M/N/O/P/Q/R/S/T/U/V/W/X/Y/Z testing.

I’m sure at some point you’ve heard of the Pareto principle.

The Pareto principle applies here too.

20% of your pages will draw 80% of your web visitors, and of those, 20% of those pages will account for 80% of your conversions.

For this reason, monitoring the effectiveness of your ongoing campaign is critical to increasing the success of your SEO efforts.

 

You will find much more information about local SEO marketing by reading the entire series of articles.

When you need help with your local SEO marketing campaign, do yourself a favor and contact us at Zippe.biz.  Other web marketing services make promises. We have a track record.

SEO Needs Link Building

 

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