For a PPC ad, better performance means that more people click the ad.
For a landing page, better performance means that more people do what the landing page instructs them to do (request a quote, fill out a form, buy a product, etc, etc.
NOTE: This article is part of a series about local SEO marketing. For access to all the articles in the series, click on the link in the prior sentence.
People who work with PPC (pay per click) advertising should (and some do) perform A/B testing pretty much always.
They are constantly testing the effectiveness of ad A vs ad B and sometimes vs ad C.
They are also constantly testing the effectiveness of landing page A vs landing page B and sometimes vs landing page C.
We believe there is a MUCH better way, which is SEO or Search Engine Optimization, but that is a topic for another article.
You will find much more information about local SEO marketing by reading the entire series of articles.
When you need help with your local SEO marketing campaign, do yourself a favor and contact us at Zippe.biz. Other web marketing services make promises. We have a track record.SEO Needs Link Building