A/B testing is where you have virtually identical but slightly different landing pages and you test how well the different versions convert.

Local SEO Marketing | SEO vs PPC | A/B Testing

A/B testing is a method of testing similar but different ads, and similar but different landing pages, to see which one performs better.

For a PPC ad, better performance means that more people click the ad.

For a landing page, better performance means that more people do what the landing page instructs them to do (request a quote, fill out a form, buy a product, etc, etc.

NOTE: This article is part of a series about local SEO marketing. For access to all the articles in the series, click on the link in the prior sentence.

People who work with PPC (pay per click) advertising should (and some do) perform A/B testing pretty much always.

They are constantly testing the effectiveness of ad A vs ad B and sometimes vs ad C.

They are also constantly testing the effectiveness of landing page A vs landing page B and sometimes vs landing page C.

When you rely on PPC for your website traffic, A/B testing becomes very important.

We believe there is a MUCH better way, which is SEO or Search Engine Optimization, but that is a topic for another article.

You will find much more information about local SEO marketing by reading the entire series of articles.

When you need help with your local SEO marketing campaign, do yourself a favor and contact us at Zippe.biz.  Other web marketing services make promises. We have a track record.

Download the eBook: The 7 Fundamentals of Being Found Online

Related Posts

Local SEO Marketing Answers to Generate Business Leads You've heard the importance of marketing your business on the web (local SEO marketing). You may have a general idea of what that means.You may ha...
When Should You Start Lead Generation through SEO Marketing? Per Seth Godin, a best selling author about marketing... If you want until there is another case study in your industry, you will be too late. Your co...
How to format your business post for better readability Well formatted blog posts rank higher in search engines.Why? Because when reading well formatted posts, people stay on the page longer.Which o...
Got a Weird Idea? Inbound Marketing Gathers Your Crowd I love the quote below from Seth Godin because it is SO true... The weird set an example for the rest of us. They raise the bar; they show us through ...
Fill Your Sales Funnel with Local SEO Marketing Every business has a sales funnel. Every business needs a steady steam of leads for their sales funnel.When Inbound Marketing is done correctly, it ...

Leave A Response

* Denotes Required Field