What makes a post “optimized”?

Many things.

In summary, a site is well optimized for SEO when the content on the site strikes the right balance between appearing interesting to the search engines and actually being interesting to people.

Striking that balance does require some site wide settings be right, but mostly the optimization ideas must be included in every post.

This article is part of a series about local SEO marketing. For access to all the articles in the series, click on the link in the prior sentence.

Below is a listing of topics, each one of which contains a link to an article about that topic.

WordPress plugins

Original content

Keep it short

Publishing frequency

The multiplier effect

Be informational and educational

Make a contribution

Format posts properly

Encourage “turning the page”

Proper keyword phrase density

Use at least one image

Finding free images

Give image attribution

Create links (internal AND external)

NO MORE TAGS

Create evergreen (timeless) posts

Create timely posts of current events

Use unique “sticky” stories

Solicit comments, ask questions

Encouraging back links

You will find much more information about local SEO marketing by reading the entire series of articles.

When you need help with your local SEO marketing campaign, do yourself a favor and contact us at Zippe.biz.  Other web marketing services make promises. We have a track record.

SEO Needs Link Building

 

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