People search for current and timely events and you can use this to attract readers.

However, these readers are not likely to be high quality prospects as they searched for the current event, not for information about your product or service.

For that reason, use them, but sparingly. There is no hard and fast rule, but I recommend doing this no more than once in ten posts.

NOTE: This article is part of a series about local SEO marketing. For access to all the articles in the series, click on the link in the prior sentence.

For example, as I write this post, the top headline on yahoo.com is “Egypt opposition urges more protests” (it is now 9 Dec 2012).

If your website exists to sell glass repair and replacement services you would bridge from the protests to your topic.

With all the protests in Egypt over the perceived Morsi power grab, lots of windows are being broken. I wonder how the glass repair services in Cairo are handing the demands and the needs to work around the protests?  Etc, etc, etc.

If your website talks about food and catering services, you would bridge from protests to recipes.

The perceived Morsi power grab is not being taken lightly by the people of Egypt. They previously protested for the removal of one dictator and now seem to be doing the same with Morsi, who appears to want to become another. With all those people protesting for all the hours spent protesting, how are they all being fed? To keep up their energy they need good nutrition. Perhaps these energy bars (link to recipe) would be of benefit.

You get the idea.

This also works with references to celebrities.

  • If Angelia Jolie was remodeling her bathroom…..
  • When Daniel Day Lewis needs his car windshield replaced…..
  • Etc, etc…

You will find more useful information about local SEO marketing by reading the entire series of articles.

When you need help with your local SEO marketing campaign, do yourself a favor and contact us at Zippe.biz.  Other web marketing services make promises. We have a track record.

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