publishing frequency, seo, inbound marketing, blogging for business

Local SEO Marketing | Post Optimization | The Multiplier Effect

Relative to publishing frequency, what is the multiplier effect and why do I need to know about it?

What you need to know is doubling your publishing frequency increases your traffic levels by a factor of five!

The numbers below are from a real test we performed. We is actually Bill Belew whom I worked very closely with for an 18 month period. During that time he gave me permission to say “we” even though it was really his data collection.

During a three month period, the following occurred:

This article is part of a series about local SEO marketing. For access to all the articles in the series, click on the link in the prior sentence.

Site A

  • 240 posts in total
  • 2.7 posts per day
  • 167,024 page views in total
  • That works out to 695.6 views per post
Site B
  • 372 posts in total
  • 4.1 posts per day
  • 494,066 page views in total
  • That works out to 1,328.1 views per post
Site C
  • 533 posts in total
  • 5.9 posts per day
  • 836,464 page views in total
  • That works out to 1,569.3 views per post

As you can easily see, when we increased the publishing frequency from 2.7 posts per day to 5.9 posts per day (slightly more than twice as many posts), we increased the page views by a factor of 5.

Alternatively, when you halve the publishing frequency, you decrease the traffic by 4/5ths.

This is for real. We have seen this over and over.

 

You will find more information about local SEO marketing by reading the entire series of articles.

When you need help with your local SEO marketing campaign, do yourself a favor and contact us at Zippe.biz.  Other web marketing services make promises. We have a track record.

Related Posts

Fill Your Sales Funnel with Local SEO Marketing, Part 2 A prior post about how Inbound Marketing generates leads that fill your sales funnel spoke of the four main things you MUST do to outrank your competi...
Heightening your website’s location in search engine rankings (S... The most successful strategies to attract new visitors to your website rotate around heightening your website's location in search engine rankings. Th...
Local SEO Marketing | Site Optimization | Directory Submission Service There exists a set of website directories which provide greater visibility to the search engine spiders. It is worth while submitting your website to...
DIY Lead Generation thru Local SEO Marketing   Local SEO Marketing Requires Blogging Generating leads for your business through local SEO marketing is not exactly easy, but it's also not ...
Specific Examples of What Is and Is Not Inbound Marketing Prior posts described the defining characteristic of Inbound Marketing and outbound marketing, as well as what Inbound Marketing is and is not. This ...

3 Comments

  • wordpress

    Reply Reply December 9, 2012

    Hello there! Quick question that’s totally off topic. Do you know how to make your site mobile friendly? My weblog looks weird when browsing from my iphone4. I’m trying to find a template or plugin
    that might be able to resolve this issue. If you have any suggestions,
    please share. With thanks!

Leave A Response

* Denotes Required Field