Some stories are stickier than others.
A man travelling on business stops in the hotel bar to have a drink. While at the bar he meets a nice lady and they sit for a bit and share a drink and some conversation. He then wakes up in a bathtub full of ice, sees a note taped to the wall that says “phone on table”, sees a phone on a table and calls 911.
An ambulance takes him to a local hospital, where he is told one of kidneys has been removed.
There are two interesting things about this story:
- Everyone knows it.
- There is not a single reported case of this ever happening.
Sticky stories will improve your SEO results and you do not have to have your own sticky story to talk about one on your website.
NOTE: This article is part of a series about local SEO marketing. For access to all the articles in the series, click on the link in the prior sentence.
This very post is an example of writing about one.
As with the use of celebrity or current event references, use sticky stories sparingly, but use them.
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