local seo marketing, inbound marketing, publishing frequency

Local SEO Marketing | Post Optimization | Publishing Frequency

How does the frequency of publishing effect local SEO marketing traffic levels?

In short, when you double the rate at which you publish articles, your website will experience a five fold increase in traffic.

Alternative, when you half the rate at which you publish articles, your website will experience a five fold decrease in traffic.

Where did I get these numbers? In the 18 months that I worked with Bill Belew I had access to data he had collected over time. He had conducted an experiment on this very question using three different websites with three different publishing schedules.

So I’m not guessing. I know.

This article is part of a series about local SEO marketing.  For access to all the articles in the series, click on the link in the prior sentence.

The next important question should be “How often is often?”.

I know people who manage business websites who have told me “I blog a lot. At least two posts a week”.

I don’t mean to burst your bubble, but two posts a week is NOT a lot.

Two posts a day is not even a lot.

If you want to grow your traffic levels to 25,000 visitors per month, such that 0.%5 to 1.0% of them convert and become paying customer (125 to 250 new customers per month), you need to publish three to six posts A DAY!

That is not a typo, I did say three to six posts per day.

Before you write me off as a lunatic, we know this. This is not a hypothesis. We have done this over and over.

It works for us. It works for our clients. It can work for you.

You will find much more information about local SEO marketing by reading the entire series of articles.

When you need help with your local SEO marketing campaign, do yourself a favor and contact us at Zippe.biz.  Other web marketing services make promises. We have a track record.

Related Posts

Why images are important and how to rank first on Google image As a business working to generate leads, it is very important to get on the first page of Google. 91% of searchers do not go beyond the first page ...
How to influence your web page’s relevancy- The value of metadata What is metadata and why is it as important as data? Understand that "meta" means "about", so metadata is data about data. Metadata is information ...
Business Blogging (Local SEO Marketing) Generates Leads Can you really generate leads for your business by blogging? If you do it right, yes. Blogging for business is so effective, it's being marketed un...
ABCs of Inbound Marketing: Quanity and Quality Increase Search Results Inbound IS permission based! If you monitor the trade press, you have heard conflicting information about what matters most; quantity of posts, or q...
Local SEO Marketing Questions to Ask Before You Start You may have heard that lead generation through local SEO marketing is confusing and mysterious. It can be, but it shouldn't be. The purpose of ...

Leave A Response

* Denotes Required Field