On the web, people “info surf”.
Know this and use it to your advantage.
Changes are, you like most people, search the web with specific questions in mind and you are looking for answers.
When you select a page in a Search Engine Result Page (SERP) you scan it to see if it has the information you are looking for.
If you think it does you read it. If you think it does not, you go back to the SERP and try the next one.
This article is part of a series about local SEO marketing. For access to all the articles in the series, click on the link in the prior sentence.
- What problem do you solve?
- How do you solve it?
- How will their life be better by buying your solution?
Your readers are looking for answers. Good answers = lots of readers, as well as higher quality prospects.
You will find more information about local SEO marketing by reading the entire series of articles.