Why is original content so important to your local SEO marketing efforts?
Simply put, because duplicate content is considered to be very bad form.
From the perspective of readers, but more importantly from the perspective of the search engine spiders.
The search engines penalize sites which contain duplicate content.
This article is part of a series about local SEO marketing. For access to all the articles in the series, click on the link in the prior sentence.
And…… as long as every article you publish is original content, go one step further and write good stuff.
- Be informative
- Be educational
- Provide information you wished someone had once provided to you
- Write to a person not to an audience, by which I mean use words such as “you” and avoid words such as “I”.
Mostly, write original content and in a natural style. The kind of content you appreciate finding on other people’s websites.