local seo marketing, keyword meta tags obsolete, inbound marketing

Local SEO Marketing | Post Optimization | Tags are Obsolete!

No more tags? What?

First let me explain what SEO meta tags are and what purpose they served.

In the past, the Google algorithm gave a site a higher search ranking if the keyword phrase appeared in the URL of the web page, and for that reason the use of tags benefited your local SEO marketing efforts.

To take advantage of this fact, tags were created.

NOTE: This article is part of a series about local SEO marketing. For access to all the articles in the series, click on the link in the prior sentence.

 Tags are nothing more (and nothing less) than one web page being presented to the world wide web under multiple URLs and doing it in such a way that the tags are included in the URL.

In the days when having keyword phrases in the URL gave your web pages higher search rankings, tags were relevant.

When did this stop?

I don’t know the exact date, but with one of the recent Google algorithm updates (Penguin, Panda, Polar Bear, Zebra, Gazelle, blah, blah, blah – who can keep track of them all), Google stopped considering whether or not the URL contains the keyword or not.

Effective this algorithm update (whichever one it was), tags became irrelevant.

Tags do not hurt, but they also no longer help, so you should spend your time and effort elsewhere.

 

You will find more useful information about local SEO marketing by reading the entire series of articles.

When you need help with your local SEO marketing campaign, do yourself a favor and contact us at Organic Growth.  While other web marketing services make promises, we have a track record.

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