local seo marketing, keyword meta tags obsolete, inbound marketing

Local SEO Marketing | Post Optimization | Tags are Obsolete!

No more tags? What?

First let me explain what SEO meta tags are and what purpose they served.

In the past, the Google algorithm gave a site a higher search ranking if the keyword phrase appeared in the URL of the web page, and for that reason the use of tags benefited your local SEO marketing efforts.

To take advantage of this fact, tags were created.

NOTE: This article is part of a series about local SEO marketing. For access to all the articles in the series, click on the link in the prior sentence.

 Tags are nothing more (and nothing less) than one web page being presented to the world wide web under multiple URLs and doing it in such a way that the tags are included in the URL.

In the days when having keyword phrases in the URL gave your web pages higher search rankings, tags were relevant.

When did this stop?

I don’t know the exact date, but with one of the recent Google algorithm updates (Penguin, Panda, Polar Bear, Zebra, Gazelle, blah, blah, blah – who can keep track of them all), Google stopped considering whether or not the URL contains the keyword or not.

Effective this algorithm update (whichever one it was), tags became irrelevant.

Tags do not hurt, but they also no longer help, so you should spend your time and effort elsewhere.

 

You will find more useful information about local SEO marketing by reading the entire series of articles.

When you need help with your local SEO marketing campaign, do yourself a favor and contact us at Organic Growth.  While other web marketing services make promises, we have a track record.

Related Posts

Local SEO Marketing | Glossary | Website Back Links The Internet is a vast collection of website that contain references or links to each other. These links are one of the most important criteria in det...
Local SEO Marketing | Post Optimization | Keep it Short Why are short posts better for your local SEO  marketing efforts? It never ceases to amaze me how many self proclaimed experts in SEO get this wrong. ...
Fill Your Sales Funnel with Local SEO Marketing, Part 4 A prior post about how Inbound Marketing generates leads that fill your sales funnel spoke of the four main things you MUST do to outrank your competi...
Local SEO Marketing: Lead Generation and Website Conversion Is conversion the process of generating a sale, or the process of generating an introduction to someone who wants more information and may later becom...
Business Blogging (Local SEO Marketing) Generates Leads Can you really generate leads for your business by blogging? If you do it right, yes. Blogging for business is so effective, it's being marketed un...

Leave A Response

* Denotes Required Field