The highest ranking websites on the web contribute to the discussion, whatever it may be.
You want a lot of visitors? Make a contribution with your website content!
Why do your customers buy from you? What problem do you solve? What appetite do you satisfy?
If you don’t know, start asking them.
Then publish content on your website that makes a contribution to the discussion about whatever problems, needs, and appetites your customers have.
This article is part of a series about local SEO marketing. For access to all the articles in the series, click on the link in the prior sentence.
Never forget that your customers buy from you because you solve some problem they have.
In your minds eye, put yourself in their shoes. Try to understand their mindset. Try to understand their needs.
Then provide content that you believe will be useful to them in their efforts to fulfill their needs and solve their problems.
This concept is as old as commerce and that just is the way it is.
When you publish content on your website discussing their needs, wants, desires, and solving their problems, you WILL attract higher quality prospects to your business.