What links should your blog posts contain?
Every blog post you publish should contain AT LEAST one internal link (a link to a different article or page on your website) and one external link (a link to a web page on the website of someone else).
At least one internal and at least one external. You can do more.
NOTE: This article is part of a series about local SEO marketing. For access to all the articles in the series, click on the link in the prior sentence.
How should it be done?
For internal links, use relative path names (the internal links in this article are not to “organicgrowth.biz//local-seo-marketing/post-title”, but rather are to “local-seo-marketing/post-title”.
Why this way? If you ever change the name of your website, it won’t break your links.
For external links, you use the absolute path name.
For both types of links, ensure that when someone clicks the link, the new web page opens in a new browser window, always! Do this so they never leave your web page, but rather simply visit another one.
Why should it be done?
The Google search algorithm still relies heavily on links, both internal and external, to determine search rankings.
When you link within your site, you increase the ranking of your site by a bit. When you link to other sites, you are spreading Link Love and some of this link love will spread itself back to you.
You will find more useful information about local SEO marketing by reading the entire series of articles.