Attribution is nothing more than giving credit where credit is due.
Inserting images in each post is part of your successful local SEO marketing efforts, but traveling around with a camera take your own pictures requires more time and effort than most of us commit to.
For this reason, you will find yourself using images you find on the web. When you do so, provide an attribution link to spread a little link love.
This article is part of a series about local SEO marketing. For access to all the articles in the series, click on the link in the prior sentence.
How do you do this?
You do this in the image editing dialog box within WordPress. See below.
The red line (yes I know it’s not straight) shows the URL that will be accessed when someone clicks on the image. This is “image attribution” and “link love” combined together.
One last point about how: Select the Advanced tab and check the box for “Open link in a new window”.
If you do not do this and someone clicks the image, the new website replaces your website in the current window. Since this is not what you want, always click the box to open the link in a new window.
Why do image attribution?
- It is the right thing to do. If someone uses one of your images and they link back to your website you receive a back link. Back links are important!
- Every once in a while (in my experience about 1 in 50) the webmaster notices the back link and they give you a back link in exchange.