Local SEO Marketing | Link Building in a Post Penguin World

Local SEO Marketing | Link Building

Link building is now different in a post Penguin world.

Not too long ago (pre Penguin) link building was about acquiring links from other websites to pages on your website.

In our post Penguin world, the way you approach link building for your local SEO marketing effort has changed, whether you know it or not.

In the past the quality of a link was always a positive factor in your search result. High quality links helped a lot and low quality links helped a little.

Today high quality links help, but low quality links hurt and in some cases have completely unranked a website that previously ranked well.

These phrases all mean the same thing: Local SEO Marketing, Content Marketing, Inbound Marketing, and Internet Marketing.

For  more information on how you do content marketing, click on any of the links in the prior sentence.

So what is the difference between high quality links and low quality links?

Some of this is obvious. High quality links are from popular and authoritative websites while low quality links are from websites that are not very popular.

For help turning your website into a lead generating website, contact us.

There is however more to consider. An “on topic” link is worth more than an “off topic” link. For example, let’s say your website is about pets. A link to your website from another pet website is higher value than a link to your website from a car website.

For an effective strategy on how to attract and acquire high quality links, read Link Building is Relationship Building.

When you need help with your content marketing, contact us for a no obligation consultation. We have helped many. We can help you.

Download the eBook: The 7 Fundamentals of Being Found Online

Related Posts

Local SEO Marketing | Lead Generation for Your Sales Funnel This post is part of a series about local SEO marketing. For access to the lead post, select the link in the prior sentence. Every business needs a...
Why are white Hat SEO techniques important to your business? Search engine optimization is mostly a matter of content, which is the main spotlight of White Hat SEO. Quality content is increasingly one of the mai...
How to do SEO for Effective Lead Generation for Your Business How to do SEO? Content!!! Every business wants effective SEO. Most businesses who sell SEO claim that how it is done is a competitive secret they c...
Generating Leads via Local SEO Marketing Requires Consistency A prior post discussed the importance of Quality posts relative to your local SEO marketing efforts for your travel business. Quality both from the pe...
Inbound Marketing is Lead Generation thru Blogging for Business Inbound marketing is where you make it easy for your prospects to find you via organic search, as compared to you having to constantly hunt for prospe...

Leave A Response

* Denotes Required Field