Not too long ago (pre Penguin) link building was about acquiring links from other websites to pages on your website.
In our post Penguin world, the way you approach link building for your local SEO marketing effort has changed, whether you know it or not.
In the past the quality of a link was always a positive factor in your search result. High quality links helped a lot and low quality links helped a little.
Today high quality links help, but low quality links hurt and in some cases have completely unranked a website that previously ranked well.
For more information on how you do content marketing, click on any of the links in the prior sentence.
So what is the difference between high quality links and low quality links?
Some of this is obvious. High quality links are from popular and authoritative websites while low quality links are from websites that are not very popular.
For help turning your website into a lead generating website, contact us.
There is however more to consider. An “on topic” link is worth more than an “off topic” link. For example, let’s say your website is about pets. A link to your website from another pet website is higher value than a link to your website from a car website.
For an effective strategy on how to attract and acquire high quality links, read Link Building is Relationship Building.
When you need help with your content marketing, contact us for a no obligation consultation. We have helped many. We can help you.SEO Needs Link Building