Interested lead generation news flash: A recent article published to the Hubspot blog concludes that inbound leads cost 62% less than outbound.
What is an inbound lead? An inbound lead is a lead that is generated from inbound marketing.
The reason inbound leads are less expensive is easy to understand: It is cheaper to be easy to be found, than it is for you to find others.
Zippe.biz provides Inbound Marketing training, consulting, and implementation.
Right now I’m at a trade show (New Media Expo 2013 in Las Vegas). Vendors are here from across North America (and some from Europe) at great expense. They paid for travel, lodging, food, their boot, their marketing material, etc, etc, etc. Thousands and thousands of dollars.
All in hopes of attracting people interested in buying their product or service.
The cost per lead is extremely high. Several hundred dollars per lead.