When doing keyword analysis focus on exact match phrases. If there is sufficient volume for these, search volumes for phrase match and broad match will be even higher.

Local SEO Marketing | Keyword Research | Types of Keyword Phrases

As mentioned in a prior article on keyword research for local SEO marketing, there are different types of categories of keyword phrases.

Specifically:

Broad Match

When your web page matches search queries via a broad match comparison, it means the users query contains words that are on your page, but not necessarily in the same order and the query may contain other words as well. These visitors are looking for what your page describes, but not necessarily using the exact terms you use on the web page.

When you determine how many broad match searches are performed for a certain keyword phrase on a daily basis, you will match for more people, but a smaller percent of them will convert.

This article is part of a series about local SEO marketing. For access to all the articles in the series, click on the link in the prior sentence.

Phrase Match

When your web page matches queries via a phrase match comparison, it means the users query matched a set of words on your page, in the same order as they appear on your page, but may have been accompanied by other words as well.

Phrase match visitors are less numerous than broad match visitors, but they convert better.

Exact Match

When you web page matches queries via an exact match comparison, it means the users query exactly matched a set of words on your page. Exactly.

On any given day, you will have fewer exact match visitors than broad match or phrase match, but these visitors convert better.

Long Tail

This is my personal favorite and I consider long tail keywords to be so important, they have an article all to themselves.

 

You will find much more information about local SEO marketing by reading the entire series of articles.

When you need help with your local SEO marketing campaign, do yourself a favor and contact us at Zippe.biz.  Other web marketing services make promises. We have a track record.

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

ABCs of Inbound Marketing: ZigZag with Agile Marketing By zig zag what I mean is Inbound Marketing provides you enormous detail of what's happening with which you make course corrections as often as you ne...
How to do SEO for Effective Lead Generation for Your Business How to do SEO? Content!!! Every business wants effective SEO. Most businesses who sell SEO claim that how it is done is a competitive secret they c...
Converting Website Visitors into Customers: Tell Them What to Do The prior post in this series provided an overview of local SEO marketing website conversion for your travel business. This post focuses on the first...
Local SEO Marketing | Post Optimization | The Multiplier Effect Relative to publishing frequency, what is the multiplier effect and why do I need to know about it? What you need to know is doubling your publishing...
Filling the Sales Funnel for Your Remodeling Business Local SEO marketing can help keep the sales funnel of your remodeling business full. We discussed sales funnels in a prior article. This article pr...

Leave A Response

* Denotes Required Field