Your keyword analyis efforts should focus on long tail exact match.

Local SEO Marketing | Keyword Research | Longtail Keyword Phrases

For an overview of what keyword phrases are and why they’re important, please read a prior article.

This article is devoted to the use of long tail keyword phrases and their use in local SEO marketing.

Long tail keywords are nothing more than keyword phrases that are long. People generally agree they must be three words or more to really be “long tail”.

Why are long tail keywords so important to local SEO marketing?

This article is part of a series about local SEO marketing. For access to all the articles in the series, click on the link in the prior sentence.

Although any given long tail keyword phrase will draw a small number of daily web visitors to your website, the competitive websites of those phrase are generally much weaker than for shorter phrase. For that reason, you can much more easily obtain a top ranking for long tail phrases.

The correct way to do this is to identify a set of long tail keyword phrases that are relevant to your business, then:

  1. Crank out content focusing on the use of long tail #1.
  2. Crank out content focusing on the use of long tail #2.
  3. Etc, etc, etc.

As you obtain a top ranking for each long tail keyword phrase, you build up the ranking of your website over all, relative to the general topic. It takes time, but it works.

 

You will find much more information about local SEO marketing by reading the entire series of articles.

When you need help with your local SEO marketing campaign, do yourself a favor and contact us at Zippe.biz.  Other web marketing services make promises. We have a track record.

Download the eBook: The 7 Fundamentals of Being Found Online

 

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