A prior article discussed how keyword research is really market research, and to a degree of specificity that merchants in prior eras could not even dream of.

Keyword research allows us to find specific keyword phrases that sit in what I call the “sweet spot” relative to the following four characteristics:

  1. They are relevant to your business.
  2. They have a high enough level of search traffic.
  3. They have a high enough level of commerciality (people spend money).
  4. They have a low enough level of competition, both
    1. a low enough number of competitive websites
    2. the top 10 websites for a keyword phrase have a low enough strength of competition

Only keyword phrases that sit in the sweet spot are ones that deserve your attention.

This article is part of a series about local SEO marketing. For access to all the articles in the series, click on the link in the prior sentence.

A very important not is keyword phrases are phrases, not words, and a very slight change makes it a completely different keyword phrase.

Keyword phrases are categorized in the following ways, each of which is defined further in an article devoted to the specific form of keyword phrase:

  • Broad Match
  • Phrase Match
  • Exact Match
  • Long Tail <- This is often where the good stuff lies

 

You will find much more information about local SEO marketing by reading the entire series of articles.

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