Part of local SEO marketing is a focus on hyper local keywords

Local SEO Marketing and the Importance of Keyword Research

A prior article discussed how keyword research is really market research, and to a degree of specificity that merchants in prior eras could not even dream of.

Keyword research allows us to find specific keyword phrases that sit in what I call the “sweet spot” relative to the following four characteristics:

  1. They are relevant to your business.
  2. They have a high enough level of search traffic.
  3. They have a high enough level of commerciality (people spend money).
  4. They have a low enough level of competition, both
    1. a low enough number of competitive websites
    2. the top 10 websites for a keyword phrase have a low enough strength of competition

Only keyword phrases that sit in the sweet spot are ones that deserve your attention.

This article is part of a series about local SEO marketing. For access to all the articles in the series, click on the link in the prior sentence.

A very important not is keyword phrases are phrases, not words, and a very slight change makes it a completely different keyword phrase.

Keyword phrases are categorized in the following ways, each of which is defined further in an article devoted to the specific form of keyword phrase:

  • Broad Match
  • Phrase Match
  • Exact Match
  • Long Tail <- This is often where the good stuff lies

 

You will find much more information about local SEO marketing by reading the entire series of articles.

Related Posts

Why is Generating Sales Leads through Web Marketing Hard? Sometimes it feels a bit ironic that while know how to generate sales leads through web marketing is easy, doing it is hard. There is no black magic ...
Local SEO Marketing vs Inbound Marketing | What are they? Inbound Marketing is all the rage these days, and with good reason. Done right, it generates a steady stream of high quality leads. But your business...
Local SEO Marketing | Post Optimization | Timely and Current People search for current and timely events and you can use this to attract readers. However, these readers are not likely to be high quality prosp...
Local SEO Marketing | Lead Generation via Agile Marketing Local SEO Marketing is very agile! Lead Generation via Agile Marketing. I love that phrase. Agile marketing is a modern professional sounding name...
Local SEO Marketing | What Do You Do? How Do You Do it? When you're considering hiring a local SEO marketing company, you not only have the right to know what they do and how they do it, you need to underst...

Leave A Response

* Denotes Required Field