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A prior article discussed how keyword research is really market research, and to a degree of specificity that merchants in prior eras could not even dream of.
Keyword research allows us to find specific keyword phrases that sit in what I call the “sweet spot” relative to the following four characteristics:
- They are relevant to your business.
- They have a high enough level of search traffic.
- They have a high enough level of commerciality (people spend money).
- They have a low enough level of competition, both
- a low enough number of competitive websites
- the top 10 websites for a keyword phrase have a low enough strength of competition
Only keyword phrases that sit in the sweet spot are ones that deserve your attention.
This article is part of a series about local SEO marketing. For access to all the articles in the series, click on the link in the prior sentence.
A very important not is keyword phrases are phrases, not words, and a very slight change makes it a completely different keyword phrase.
Keyword phrases are categorized in the following ways, each of which is defined further in an article devoted to the specific form of keyword phrase:
- Broad Match
- Phrase Match
- Exact Match
- Long Tail <- This is often where the good stuff lies