Why does effective keyword research help your local SEO marketing efforts?

Local SEO Marketing | Keyword Research and Inbound Marketing Results

When embarking on your local SEO marketing efforts, you will need to perform what is called “keyword research“.

Personally I find the phrase “keyword research” to not do justice to the idea.

Please allow me to ramble for a minute…… Ever since the invention of commerce, merchants have tested markets prior to entering them.

This often consisted of entering the market in a very small way to gauge customer response.

This article is part of a series about local SEO marketing. For access to all the articles in the series, click on the link in the prior sentence.

The ultimate question being answered is….

– Do people want to buy that which you want to sell?

Today, for the first time in the history of commerce, this question can be answered by anyone armed with the tools needed to sift through all the Adwords auction data that Google has accumulated in the past 10 years.

Remember that Google Adwords is an auction. As such, the price per click for a certain keyword phrase is not the same every time someone clicks on it.

Google has enormous data that details:

  • how often specific keyword phrases are searched for
    • sliced geographically down to the major metro area (the San Francisco Bay Area is one such metro area)
  • how much was paid in PPC fees for that keyword phrase, per day, per week, per month, etc

Never before in the history of commerce have we been able to test this so cheaply and so quickly.

The next article explains how you make practical use of this ability to perform detailed keyword research.


You will find much more information about local SEO marketing by reading the entire series of articles.

When you need help with your local SEO marketing campaign, do yourself a favor and contact us at Zippe.biz.  Other web marketing services make promises. We have a track record.

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