Why does effective keyword research help your local SEO marketing efforts?

Local SEO Marketing | Keyword Research and Inbound Marketing Results

When embarking on your local SEO marketing efforts, you will need to perform what is called “keyword research“.

Personally I find the phrase “keyword research” to not do justice to the idea.

Please allow me to ramble for a minute…… Ever since the invention of commerce, merchants have tested markets prior to entering them.

This often consisted of entering the market in a very small way to gauge customer response.

This article is part of a series about local SEO marketing. For access to all the articles in the series, click on the link in the prior sentence.

The ultimate question being answered is….

– Do people want to buy that which you want to sell?

Today, for the first time in the history of commerce, this question can be answered by anyone armed with the tools needed to sift through all the Adwords auction data that Google has accumulated in the past 10 years.

Remember that Google Adwords is an auction. As such, the price per click for a certain keyword phrase is not the same every time someone clicks on it.

Google has enormous data that details:

  • how often specific keyword phrases are searched for
    • sliced geographically down to the major metro area (the San Francisco Bay Area is one such metro area)
  • how much was paid in PPC fees for that keyword phrase, per day, per week, per month, etc

Never before in the history of commerce have we been able to test this so cheaply and so quickly.

The next article explains how you make practical use of this ability to perform detailed keyword research.

 

You will find much more information about local SEO marketing by reading the entire series of articles.

When you need help with your local SEO marketing campaign, do yourself a favor and contact us at Zippe.biz.  Other web marketing services make promises. We have a track record.

SEO Needs Link Building

 

Related Posts

Fill Your Sales Funnel with Local SEO Marketing, Part 2 A prior post about how Inbound Marketing generates leads that fill your sales funnel spoke of the four main things you MUST do to outrank your competi...
Lead Generation Thru Social Media is Content and Engagement Your business needs leads. You've heard the hype about social media marketing and may have have hired someone to generate updates through various soc...
Pay for Results Lead Generation via Organic Search Marketing How many organic search engine marketing stories have you heard where the company takes money and never delivers results? Why is this? Partially...
Local SEO Marketing | Your intention for your website I've received blank stares from people in the past when I've asked them "Relative to your local SEO marketing efforts, what is your intention for your...
Story Telling Generates Leads through Inbound Marketing You generate leads for your business when you provide value to your audience. Providing value to your audience is solving their problems (not yours). ...

Leave A Response

* Denotes Required Field