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It is a form of web advertising where the advertiser spends an agreed upon amount every time a web user clicks the ad that brings them to the advertiser’s website.
A detailed discussion of PPC is beyond the scope of this series of articles, but using Google for this example (as they are the 800 gorilla in this marketplace) in very simple terms:
This article is part of a series about local SEO marketing. For access to all the articles in the series, click on the link in the prior sentence.
- When you as an advertiser want to buy ads, you subscribe to the Google service named Adwords.
- When you as a blogger want to sell ads on your website, you subscribe to the Google service named Adsense.
- Adwords and Adsense are two different sides of the same one coin (so to speak).
Taking the perspective of the advertiser, when you implement Adwords, you create a flow you wish web users to take to get to your website and you control all aspects of that flow.
The flow consists of two pieces:
- PPC Ads
- Landing Pages
… and is adjusted as needed through a process called A/B testing.
More details on what those terms mean will be found by clicking the links in the paragraph above.
You will find much more information about local SEO marketing by reading the entire series of articles.
When you need help with your local SEO marketing campaign, do yourself a favor and contact us at Zippe.biz. Other web marketing services make promises. We have a track record.SEO Needs Link Building