Why the distinction?
The main reason for the distinction is because they are different, plain and simple. However, the distinction is more than a mere definition. It has a significant impact on your local SEO marketing efforts.
This article is part of a series about local SEO marketing. For access to all the articles in the series, click on the link in the prior sentence.
I’m sure only the Google web spam team knows how this ratio is used, but the rule of thumb is you need your ratio to be AT LEAST 1.5 to 1, which is to say you need to average at least 1.5 page views per visitor.
If your ratio is NOT at least 1.5 to 1 your local SEO marketing efforts will suffer. In short, you have a problem and it needs to be fixed. Read up on page turning strategies for ideas on how to fix this.
You will find much more information about local SEO marketing by reading the entire series of articles.