SERP stands for Search Engine Result Page
It is quite literally the result page that is returned to you by a search engine in response to a search query.
It consists of three main parts:
- Sponsored (paid) ads above the organic results.
- Sponsored ads to the right of the organic results.
- The organic results.
This article is part of a series about local SEO marketing. For access to all the articles in the series, click on the link in the prior sentence.
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SEO Needs Link Building