SEO: Search Engine Optimization
A web article (also known as a blog post) is properly optimized for search engines, it strikes an effective balance between meeting the needs of what search engine spiders deem to be interesting, and being interesting to a web visitor.
When you strike that balance properly, the post is said to be optimized.
This article is part of a series about local SEO marketing. For access to all the articles in the series, click on the link in the prior sentence.
When the article is incredibly well written from the perspective of a website visitor, but the website is not deemed to be interesting by the search engine spiders, the best content ever written will go unread.
When a website meets all the criteria for the search engine spiders to deem the website interesting, but the articles provide no useful information and/or are just plain boring, website visitors come to the web page and immediately leave the website. This is called a bounce.
A high bounce rate will diminish the ranking of your website, so a high quantity of low quality articles will give your website a ranking boost for a short while only.
Maintaining a high ranking for forever and a day requires a high quantity of high quality articles written as described in this series of articles.
You will find much more information about local SEO marketing by reading the entire series of articles.
When you need help with your local SEO marketing campaign, do yourself a favor and contact us at Zippe.biz. Other web marketing services make promises. We have a track record.