inbound marketing, local seo marketing costs, lead generation

Local SEO Marketing Costs: Options for Ranking Your Small Business on Google

So You Want to Rank High in Local SEO?

The good news is ranking locally your business website locally requires less publishing than ranking globally. The sites you’re competing with will be smaller and most likely updated infrequently.

The bad news is ranking locally requires everything ranking nationally or globally does, plus more.

The more is not an enormous extra burden, but it’s stuff you’ve got to do.

Google My Business

In some search engine result pages there is a local listing section. See the example below. Click in the image to see an enlarged view.

Google local listings include the Google My Business listings

Google Local Listings







Getting your business to show up in the Google local search area is a matter of going to Google My Business and following their instructions. They’re a bit involved (at least they used to be), but if you don’t do it your business will never show up.

There is no cost to registering your business with Google My Business.

NAP Directory Synchronization

NAP stands for Name, Address, and Phone Number.

Every place on the Internet your business is listed is a NAP directory of one form or another. Examples are,, Google My Business, Yahoo Business, etc.

While I’ve never seen any definitive statement on this from Google, it is a common belief that you need your various NAP directories to be synchronized. In every instance your name must be the same, your address must be the same (including how the suite number is presented), and your phone number must be the same.

People say slight differences in how data is presented can cause your local business location to not rank well in local SEO.

The good news is fixing this is inexpensive.

There are two services I know of who specialize in doing just this.

Universal Business Listings: Starts at $79 per year

Yext: Start at $199 per year

I’m not willing to say one is better than the other, so don’t decide exclusively on price. Check some reviews and do some homework.


No matter if you want to rank locally or globally, here is the largest expense. You have to publish content (stories and articles) and effectively turn your website into an online magazine for your desired audience.

This is the part most small businesses have trouble affording.

How much you need to publish depends on how much competition you have in your niche and geography, but if you hire it out, and you want it to work in months rather than years, it’s going to be in the low thousands per month.

However…. You can save cash by doing this inhouse

For real. Others have.

To learn more…

Download the eBook: The 7 Fundamentals of Being Found Online





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