Calls to action are nothing more, and nothing less than efforts to nudge web users to take certain action, which varies from website to website and from business to business. Examples are; provide an email address, provide full contact information, schedule a service, and /or buy something.
I’ve read a number of books on persuasion and influence, and there does seem to be a common thread that runs through them. It is surprising common sense and simple:
– tell your readers what you want them to do
– suggest they do that
This article is part of a series about local SEO marketing. For access to all the articles in the series, click on the link in the prior sentence.
As simple as it sounds, tell your web readers what you would like them to do. Do not be shy about using phrases such as “Click here”, “Click now”, etc.
You do this in the meta data description (an important SEO field). The meta description is what is seen under the title on a search engine result page (which is what you see when Google presents the results of a query). The meta description is your first chance to speak to a person (rather than a search engine). You want to say something enticing, then invite them to click to get a fuller understanding.
Suggest they do that
The language of advertising is what are called Presuppositional Phrases. They are incredibly common, occur frequently in advertisements and political rhetoric, and they can be amazingly persuasive. You may be asking “How can a phrase be amazingly persuasive?”. Read up on them, study them, practice using them conversationally, then learn to use them in your website postings.
You will find much more information about local SEO marketing by reading the entire series of articles.
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