This articles gives an overview of the differences between SEO and PPC.
SEO (Search Engine Optimization) is when content is published on a website that strikes the optimum balance between appearing to be of interest from the perspective of the search engine spiders and being of interest from the perspective of a website visitor.
When you effectively strike that balance, we refer to it as “search engine optimization“.
This article is part of a series about local SEO marketing. For access to all the articles in the series, click on the link in the prior sentence.
PPC (Pay per Click advertising) is when the business uses the Goolge Adwords service.
The top of the SERP (Search Engine Result Page) and the right side of the SERP contain sponsored links, which are the result of PPC (pay per click) advertisements.
These ads bring visitors to the website when someone clicks on the ad, at which time the business running the ad is charged for the click through.
A more detailed discussion of each topic is found in the following articles:
- What is SEO?
- What is PPC?
- PPC Ads
- Landing pages
- A/B testing
- How SEO differs
- Pareto principal holds true
The most important thing you need to know about PPC is DON’T DO IT!!!
For those of us who understand the benefits of SEO the purpose of PPC is that the PPC data allows us to perform keyword research. PPC is something that should be done by others, not by us!
With SEO, when you attract a traffic level that traffic level stays fairly constant even if you cease publishing.
When PPC when you stop paying your traffic level drops to zero immediately.
Over the course of 9 months to a year, SEO will provide you a MUCH less expensive cost per lead than PPC will.
You will find much more information about local SEO marketing by reading the entire series of articles.
When you need help with your local SEO marketing campaign, do yourself a favor and contact us at Zippe.biz. Other web marketing services make promises. We have a track record.SEO Needs Link Building