This post is part of a series about local SEO marketing. For access to the lead post, select the link in the prior sentence.
How do you ensure your local SEO marketing efforts are in fact local?
If you are a brick and mortar business in (for example) San Jose, CA, you want the bulk of people who find your business website to be in the greater San Jose, CA metro area, as people in other areas are not able to make use of your services.
In my experience, there are three strategies that work.
The most important is in the articles you publish on your website, use the names of the cities where your business is or does work. You’ll notice this post is targeted to San Jose, CA.
When you register your business with Google Places your business shows up in the Google Local section of the Google search engine results page (see the image for an example). There is a detailed process that is described in a different article and there is a lag time, so be patient.
Universal Business Listing (aka UBL)
When the various directories on the Internet where your business is listed (such as Google, Yahoo, Yelp, CitySearch, etc, etc, etc) are EXACTLY synchronized, the search engines seem to be consider your business to be more real and they rank higher in local search. The various directories periodically synchronize with UBL, so complete synchronization is completed after the last directory syncs, but as each directory syncs with UBL your business starts to climb higher in the local search listings.
Local SEO Marketing is SEO Marketing is Content Marketing is Inbound Marketing is Internet Marketing. For more information on how you do content marketing, click on any of the links in the prior sentence. For help doing content marketing, contact us. We will give you an honest assessment of your options.
You will find much more information about local SEO marketing by reading the entire series of articles.
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