Google Places is very important for your local SEO marketing efforts as once you rank high enough, you show up on the first page in the map area.

Local SEO Marketing | Being Local | Google Places

Google Places is the mechanism whereby you have your business show up in the Google Local portion of the Search Engine Result Page (SERP).

See the image for an example of a SERP.

As you can perhaps guess, I wrote this article while sitting in the Panera in Cupertino, CA (Panera has free refills, Starbucks does not).

This article is part of a series about local SEO marketing. For access to all the articles in the series, click on the link in the prior sentence.

What Google Places gives you is…

  • Your business shows up near the top of the organic part of the SERP with an icon of a pin (yes that is  a pin) to the left of your business name, address, and phone number.
  • Your business location is displayed on the map on the right side of the SERP.
So how do you get your business registered with Google Places to improve your local SEO?

It’s not difficult, but it’s not necessarily quick.

Rather than repeat the details on yet another blog post somewhere, go to http://www.Google.com/Places and follow the directions.

There is however one extremely important thing the Google instructions do not emphasize.

The Google account you use to create the Google Places listing MUST belong to the business (emphasis from me), not to any individual who is associated with the business.

You do not want an individual to have update rights to the Google Places listing, then later have that individual leave the business.

Depending on who the individual is, that could severely hamper attempts to update the listing in the future.

You will find much more information about local SEO marketing by reading the entire series of articles.

When you need help with your local SEO marketing campaign, do yourself a favor and contact us at zippe.biz.  Other web marketing services make promises. We have a track record.

Download the eBook: The 7 Fundamentals of Being Found Online

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