Search engine optimization trends for small businesses

Is your small business SEO strategy up to date? How to…

Small business online marketing strategies change every several months.

What was once relevant, may not be as effective today.

Search Engine Optimization is an example of how fast the online marketing for small businesses changes.

A strong focus on keywords once delivered results. Today it’s a strong focus on useful content.

 

Search engine trends that you need to watch in your small business includes:

Social media content

Your interaction and content created on social media networks help improve visibility for your small business. What you tweet and post have a cumulative impact as that of your business website.

Therefore, create and share content on social media networks to increase your business visibility and increase your rankings.

Having said that, no one can share on every social media site. Choose the ones that make the most sense for your business, which is where is your audience likely to hang out.

Mobile optimization has outdone desktop.

Mobile search recently overtook desktop searches and mobile users continue to grow very fast. Therefore, maintain your SEO position by having a user friendly business website across mobile and smartphones.

This is now easier said than done as most (if not all) modern WordPress themes are what is called responsive, which means they work on tablets and phones.

Creating useful content for awareness.

*Content is the king.*

Let your small business stand out as the best by creating new (at least in every 24 hrs) and useful content. From the phrase content is the king, your small business will the king with useful content.

Videos rise in rankings.

With new advancements in technology, videos have become increasingly more popular than in the past. This is because the cost of producing video has plummeted.

As a small business, invest in videos because videos are already searched for more often than written article.

 

Keeping up with the continuously evolving search engine optimization trends can be hugely beneficial for your small business.

Learn more here…

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