What is search engine Optimization?

How to optimize your content titles for search engine

For small businesses, there is a lot more to search engine optimization than keywords.

Search engine optimization is really not about keywords at all, in spite of everything you’ve read.

SEO is about publishing quality content for your desired audience.

Having said that there are some specific aspects of your content that matter great, and titles (or headlines) are one of them.

This articles will guide you on how to work on your titles to get the most out of search engine optimization.

Not too short, not too long

Your titles should be between 55 and 70 characters long (including spaces) and no word should be used more than once. This is because you want your title to match for the maximum number of combinations of searches and when you use a word twice you give up “title real estate” where you could have used a different word.

Use location

If your business is location dependent, include it in your tittle. This will enable you to get found in local searches because Google often provides local searches first.

Consider your audience

Know what your target audience are looking for and provide an answer. Put the right words in your tittle so that your potential audience wants to click on for more.

People go on line:

  • To learn things
  • To find things
  • To do things

So including words and phrases like “How to”, “Find”, “Finding”, “Learn”, and “Learning” helps people know what your post will do for them.

Use numbers

When you create content that has a particular number of points, add numbers on your tittle.

Believe it or not this is an ancient practice. Buddhists teach “The 5 Noble Truths” and “The 8 Fold Path” and have done so now for 2,500 years. Why? Who knows.

But it is known the use of numbers in titles does help draw our attention.

In closing

These tactics will improve your search results and also get your audience get curious to want to read beyond the titles.

Creating titles that are search engine friendly AND attention grabbing titles does not require as much time as you think. And the best way to learn how to do it is to practice doing it.

Learn more here…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

ABCs of Inbound Marketing: Interaction above Social Media Audience Interaction!This article is part of the larger series titled the ABC's of Inbound Marketing. For access to the entire series select the ...
Local SEO Marketing | Content Generates Leads, Not Tricks I wish I had a dollar for every time someone told me local SEO marketing is mysterious and confusing.These people are generally talking about the va...
Content Generation for Local SEO Marketing: When to Stop? You've been generating and publishing high quality content for your local SEO marketing efforts for your travel (or other) business and it's working. ...
Local SEO Marketing Questions: What Exactly is SEO? What exactly is SEO? SEO stands for Search Engine Optimization. Over the last several years there have been different definitions put forth as to what...
What is and is not search engine optimization for businesses Search Engine Optimization must be THE core of your 0nline presence, but what exactly is SEO (and what stuff isn't SEO).This article spells this o...

Leave A Response

* Denotes Required Field

CommentLuv badge