What is Metadata? What is metadata and why is it as important as data?

How to influence your web page’s relevancy- The value of metadata

What is metadata and why is it as important as data? Understand that “meta” means “about”, so metadata is data about data.

Metadata is information that’s kept in the HTML code of a web page specifically for search engines robots to better understand what that page is about.

Metadata consist of

  • A title tag
  • A Meta description and
  • A Meta keywords tag

Always remember that keywords are not used for purposes of better ranking per se (content quality and inbound links trump keywords), but the title tag is used by the search engine algorithm for ranking.

The meta description appears in the Search Engine Result Page (SERP) and is an attribute of your web page in the search results.

Where should you place your metadata?

Meta data should be placed in a page’s head section so that it’s the one of the first elements that a search meets. When you use WordPress, use a reputable SEO plugin and it takes care of this for you.

If you want to your Meta information to work for you, it should entice users to click through from the search results.

Why should you care about Meta Data?

The following are some of the ways on how to best take advantage of Metadata.

In this article, we focus on Title Tags.

Fundamental Rules for Writing Title Tags

The following are some of the key rules to consider when crafting a title tag..

Put Prime Keyword(s) at the Beginning

Keywords at the beginning provoke more click-throughs because of its brand power.

Limit Character Length to Current Best Practices

The recommended best practice is 70 or fewer characters including spaces for the title tag.

Do not use any word more than once

When you use one word more than once, you’ve given that “real estate” up where you didn’t use another word. Putting a word in your title more than once does not make it more relevant.

Incorporate Important Keyword Phrases

Include targeted keyword phrases in your title tag in a natural way that are highly relevant to your page.

Communicate to Your Target Audience, Not Just Search Engines

As much as title tag is useful for the search engines, it’s also for your target audience.

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