How to do search engine optimization for small businesses

How to be up and coming with search engine optimization

At the risk of overstating the obvious, search engines have become a competitive place to do business especially for small businesses.

To be successful on search engines, your business needs to be listed, ranked highly and convert incoming traffic into leads and sales.

Many small business owners think that search engine optimization is just about building an online marketing strategy to stay at the top of the search engine result page, but they don’t know what a search engine strategy looks like.

The following are a few points to include in your SEO strategy

To be perfect with search engine optimization, you must 1st understand yourself well AND why your customers buy from you. You need to become somewhat of an expert in knowing who your prospects and customers perceive you to be.

The second step is to determine which Internet avenue (second to the blog on your website) is the best place for improving rankings and visibility, and learning ways of succeeding in those places.

One important thing to remember is to set measurable goals, monitor how you do against them, and adjust to improve your strategy as needed.  Measure your strategy often and make necessary improvements. Remember that  SEO doesn’t happen overnight.

Search engine optimization includes all of the following (and more):

  • Content Marketing – you need original content and lots of it.
  • Off-Page SEO
  • Link Building – think of this as networking from website to website.
  • Social Media – supports SEO by exposing your content to more people.

Search engine optimization primarily comes down to publishing and promotion of what you publish.

However its not quite that simple. It can be done well and it can be done poorly. So what’s the difference that makes the difference?

Learn more here…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Inbound Marketing Fills the Sales Funnel for Your Non Profit Inbound marketing can provide your non profit with a steady stream of donations. Your sales funnels is important even when you run a non profit and ...
Quality Posts plus Calls to Action Generate Business Leads Generating leads for your business through your website requires the following (at a minimum): Traffic Quality Posts Effective Calls to Action Th...
Local SEO Marketing is Story Telling to Generate Leads Generating leads for your business is a matter of creating interest in your products and services. Relating to people in a way that entices them to wa...
Local SEO Marketing | When Experts Give Bad Advice A recent post by an industry insider talks about lessons learned from an $11M content marketing campaign. While their advise might apply to brands wh...
Pay for Results Lead Generation Content Marketing Services As you know, Content Marketing is where you attract prospects and customers through your website by publishing a lot of relevant content to your websi...

Leave A Response

* Denotes Required Field