We discussed sales funnels in a prior article.
This article provides an example of how to fill your sales funnel for your remodeling business with local SEO marketing.
We need to make a few assumptions.
Your average job has a cost of $25,000.
You wish to bill $150,000 per month.
Of your website visitors who live in your service area, 1.5% of them request a bid.
Of your total website visitors, 30% of them live in your service area.
Of the people who request a bid, 25% of them select you as their contractor.
These phrases all mean the same thing: Local SEO Marketing, Content Marketing, Inbound Marketing, and Internet Marketing. For more information on how you do content marketing, click on any of the links in the prior sentence.
Billing $150,000 a month at $25,000 per job requires 6 jobs per month.
As one job requires delivering four bids, 6 jobs requires you generate 24 bids per month.
Getting 24 bid requests per month with a web conversion rate of 1.5% (for web visitors who live in your service area) requires 1,600 monthly web site visitors who live in your local area.
For help turning your website into a lead generating website, contact us.
Since only 30% of your website visitors live in your service area, you need a total of 5,334 monthly website visitors.
This form of marketing will produce a steady stream of leads to keep your sales funnel full, and at a much lower cost per lead than news paper ads, home shows, and direct mail.
For information on how to get started, please contact us. We can help you get there.SEO Needs Link Building