lead generation, inbound marketing

Filling the Sales Funnel for your Plumbing Business

Keep your plumbing business sales funnel full with local SEO marketing.

The concept of the sales funnel applies to all business, your plumbing business included.

A prior article discussed the concept of sales funnels in general and explained how local SEO marketing can help fill your sales funnel.

This article provides a specific example of building a sales funnel for your plumbing business.

Let us make the following assumptions.

The value of your average job is $500.

You wish to bill $50,000 per month.

Your conversion rate for local web site visitors is 15% (I’ve always envied how people who provide emergency services have such a high conversion rate).

30% of your total website visitors are local.

These phrases all mean the same thing: Local SEO Marketing, Content Marketing, Inbound Marketing, and Internet Marketing.

For  more information on how you do content marketing, click on any of the links in the prior sentence.

To bill $50,000 in a month with an average job value of $500 requires 100 jobs per month.

With a close rate of 15% for local web site visitors you then need 667 local website visitors per month.

For help turning your website into a lead generating website, contact us.

With 30% of your website visitors being local, you need 2,222 monthly web site visitors.

Attracting 2,222 monthly website visitors is cheaper and easier than you may think.

For information on how you do this contact us. We can help you get there.

Download the eBook: The 7 Fundamentals of Being Found Online

 

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4 Comments

  • london emergency plumbers ,

    Reply Reply May 23, 2013

    Good day! Would you mind if I share your blog with my facebook group?
    There’s a lot of people that I think would really enjoy your content. Please let me know. Thanks

    • Kevin Carney

      Reply Reply May 23, 2013

      Absolutely. Please do.

  • Cranbourne Plumber

    Reply Reply November 23, 2016

    Wow, what a great article! I’m going to share this with some of my plumbers because they have little/no knowledge of this and it could really help them. Thanks for sharing Kevin. Looking forward to reading more quality articles.

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