Your sales funnel is important even when you run a non-profit and tend not to think of it as a business.
Your non-profit needs a steady stream of donations to allow you to do more of what you do.
Local SEO marketing, aka Inbound Marketing, aka Content Marketing, can help.
We need to make a few assumptions for the example we are using.
Your average donation is $40.
Your budget requires you to receive $40,000 a month.
Of the people who come to your website, 0.5% of them give a donation
Now let us plug those numbers into a few simple equations.
$40,000 of monthly donations at $40 per donation requires 1,000 monthly donations.
A conversion (donation) rate of 0.5% means one in two hundred website visitors make a donation.
So 1,0000 monthly donations require 200,000 monthly website visitors.
Although this is doable, it will take many many months to accomplish at a cost of between $1,495 and $2,250 per month.
In the long run, this makes sense economically, but if you are trying to do social good with the money you receive, it may seem hard to spend that much on marketing for future gains.
What probably makes the most sense is to form an Inbound Marketing Coop with other charities which each pays a portions of the costs and the donations are split between them. This is a very effective way to make inbound marketing more affordable, where the cost per month depends on how many charities participate.SEO Needs Link Building