I don’t know how to break it to you, but word of mouth is NOT a growth strategy.
Marketing is and Inbound Marketing REALLY is.
Your sales funnels needs to be full with a steady steam of leads, day in day out, every day. Inbound marketing is the way to go.
Don’t get me wrong, there is nothing wrong with trade shows. You get to travel to interesting locations and meet interesting people, but dollar for dollar you can not beat the cost of Inbound Marketing leads.
You can easily spend $12,000 on a trade show and walk away with maybe 150 leads to follow up on, most of which are not really potential customers, but rather wanted some trinket you were giving away in exchange for their business card.
With inbound marketing, you can wind up your website into a lead generating website for less than $20,000 and start generating 175+ leads every month, and I do mean every month.
Why does it work so well? Because by publishing a high quantity of relevant content to your website in small chunks at frequent intervals for an extended period (7 to 12 months) you gather your audience to your website.
You audience comes because THEY FIND YOU, and they find you via a Google search.
Before you even meet them, they are already searching for what your website describes, so make sure your website describes the problems your product or service solves, and describes it a lot!SEO Needs Link Building