Your B2B high tech startup needs leads. Business success requires your sales funnels be full of convertible leads.
There are no cheaper leads than those available via Inbound Marketing (aka Content Marketing, Internet Marketing, and SEO Marketing).
Let me provide you an example of a very reasonable expectation.
For example some assumptions need to be made.
Your average sale is $5,000.
Your plan calls for $120,000 in monthly sales 12 months from now.
On average 1 in 100 website visitors will inquire about your product.
Of those, 1 in 10 will buy.
So one in 1,000 website visitors (on average) will become customers.
For more information on how you do content marketing, click on any of the links in the prior sentence.
$120,000 in sales at $5,000 each requires 24 sales per month.
Since 1 in 1,000 website visitors becomes a customer, this requires 24,000 monthly website visitors.
This is not hard to do.
With content marketing, you can easily gather your audience to your website at that level (and higher) for a total cost of under $20,000 ($1,000 upfront and $1,500 per month for 12 months), plus sweat equity.SEO Needs Link Building