Importance of search engine optimization to small businesses

Benefits of Search engine optimization to businesses.

Small Business Marketing Strategies

Search Engine Optimization for small businesses is a strategy that can (and should) play an important role in small business marketing.

For small businesses without big marketing budgets, SEO is a cost-effective way to make it easy for people to find you.

Search Engines benefits for small businesses

Search Engine Optimization helps your website be found through search engines, and also focuses you on creating content that is useful to the audience you wish to attract.

Increases your customer base

The goal of SEO is to attract more people who will buy from you.  You do this buy publishing content (posts, images, videos, etc) that provide real answers to real issues being experienced by the people you’re looking for.

This in turn grows your audience and your customer base.

Search engine optimization improves your conversion rates

As you turn your small business website into an online magazine (or newspaper if that idea works better for you) catering to your clientele, your site will start to attract more and more visitors through organic search.

You then layer your marketing intention (the first step or two of your sales funnel) onto your content to encourage people to take action.

Search engine optimization increases your brand awareness

Very few of us buy as soon as we hear of a new business or brand. On average we buy after 7 or 8 “encounters” with a brand. SEO allows your first encounter to be them finding you via organic search. Subsequent encounters are through email and/or social media, thereby giving you the absolutely cheapest way possible to touch prospects multiple times.

 

 

But, for your small business to maximize the benefits of search engine optimization, you must have a blog ready website for your small business, and you must publish USEFUL content at regular intervals.

Because of the low cost of entry to website publishing, Search Engine Optimization is essential for small businesses.

Learn more here……

Download the eBook: The 7 Fundamentals of Being Found Online

 

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