lead generation, aida sales funnel, lead nurturing

Your Prospects Have Moved Down the Sales Funnel Before You Even Meet Them

Prospects Research Well Before Buying

Information overload is both a blessing and curse for marketing and sales.

The Marketing Curse

Before you even meet a prospect, they’ve likely done research online and have an idea as to solutions that may work for them, and options on specific  vendors, products, and services.

If they find your competitors, they won’t even know to talk to you.

The Marketing Blessing

If their research leads them to believe you’re a good option, they’re a warm and strong lead before you even meet them.

The Sales Curse

If what they’ve found online leads them to believe one of your competitors is the right solution, you’ll have a hard time refocusing them if you even have a chance to talk to them at all.

The Sales Blessing

If what they’ve found online leads them to believe YOU have the best solution, they’ll be very easy to close.

How do YOU Use This in Your Business

Step 1: Recognize that modern marketing is publishing. We call this Inbound Marketing.

Step 2: Define a few important things: Why you’re in business (the big why, not just to make money), What you sell, Who you sell it to, and What decision process they go through in making their decision not only to buy, but what specifically to buy.

Step 3: Start publishing.

Step 4: Never stop publishing.

Ready to Learn More?

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Increasing your blog opportunities- How to create a great introduction You spend hours or sometimes days pouring your soul into a blog post, crafting each phrase with care and when finally hit the publish button, nobody r...
Analytics- How to get started and put your data to good use How you track your marketing efforts across all of your channels? If you're not, you need to get comfortable with analytics. Analytics? Analy...
Does Inbound Marketing for Prospect Attention Generate Leads and Sales... Attention Grabbing Posts Will Bring Visitors Attracting visitors via organic search traffic is a matter of publishing a lot, and publishing stuff peo...
How to build an effective landing page for your business The quality of your landing pages has a direct and significant impact of it's conversion rate. But how do you make sure your small business landing...
How Do Business Blogging and Social Media Marketing Support Each Other... If your social media marketing is not generating leads for your business, it's probably because you're either doing it wrong or you have unrealistic e...

Leave A Response

* Denotes Required Field