You don’t doubt that your online presence is very important to your business.
I’m sure you’ve heard the horror stories about business with a few bad Yelp reviews having a very bad time attracting new customers.
It’s likely that you yourself use online ratings to initially check out local businesses.
It’s likely that within your business you’ve had a few bad customers whose expectations were excessive and who felt let down.
You try to make right with these people, but some of them may use referral management sites (Yelp is an example) to spread bad vibes.
What you as a business owner can do to mitigate this ever occurring is to build up an excellent online presence such that a few bad mentions won’t stand out.
The best way to do this is via your business blog. Blogging for business is also called Inbound Marketing, Local SEO Marketing, Content Marketing, etc. No matter what you call it, it’s using your blog to create visibility for your business. Giving it a more professional name is merely packaging.
The reason it works so well is that it’s based on attracting your audience to your website via organic search. By definition, these are the people you want to attract and engage with, as if they did not already have an interest in your products or services, they would never have found your website in the first place.
When your business needs more traffic, more leads, and more business…SEO Needs Link Building